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If We Had Known the Client Preferred Simplicity
In commercial graphic design and branding consultancies, creative teams frequently fall into the seductive trap of confusing elaborate technical complexity with superior artistic quality. Last month, our brand identity studio completed a major packaging redesign project for an organic herbal tea company based in the Cotswolds. Eager to demonstrate our sophisticated design capabilities, our creative team invested three weeks developing ornate floral illustrations, metallic foil packaging concepts, and intricate calligraphic typography.
If our creative studio had known from the beginning that the retail client preferred understated Scandinavian simplicity, we would not have designed twenty intricate visual treatments that were ultimately rejected at the presentation meeting. Furthermore, if our account managers had conducted a collaborative visual moodboard session during our initial kickoff workshop, our illustrators could have saved dozens of hours of unnecessary rendering and stylistic experimentation.