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The Leaf Was Not a Fact
Lena wanted three nights in Hoi An, and she wanted to know who would receive the money. The booking site showed two guesthouses near the old town. Both called the stay responsible. Only one of them gave her a detail she could check.
The first listing put a green leaf under the price and the words "eco-friendly" under the leaf. She looked through the rooms, the breakfast, and the lane that led toward the river. She found no named standard. No Green Key. No EarthCheck. The leaf was a picture. It did not say who had given it, or for what.
The second listing showed the EarthCheck mark and a page she could open. She had seen the name before. EarthCheck is a real certification program for tourism businesses, and Green Key is another.